Given how eerily this video mirrors my own life (other than the fact that I’m currently recovering from back-to-back birthdays for two boys, and switching out the posh British accent with my decidedly less posh Canadian accent), you’d think I must have had some part in creating this short video. But I didn’t, which is why I have no problem shamelessly plugging it here.
One of the reasons why I love this video is that it does a better job than any other material I’ve seen (and I’ve seen a LOT of material) to tell a real-world user experience story of what a page delay feels like in our modern world and how it can throw some unpleasant friction into your day.
Another reason why I love this video is that it made me laugh.
There are two more videos in this series: here and here. In my totally objective opinion, you should watch them both and forward them to all your friends and associates. 
And if you need some research-type material to back up the message that every second does, in fact, really count, here you are:
- Our need for web speed: It’s about neuroscience, not entitlement
- This is your brain on a slow website: Lab experiments quantify “web stress”
- This is your brain on a slow website [INFOGRAPHICS]
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